Established in 1933, the festival is a well-known gathering place for people interested in learning about Norwegian food culture. Located in the small town of Fagernes, the festival attracts visitors from all over Norway and beyond. The town has a rich history with Rakfisk, a traditional method of preserving fish for long periods of time that has had a significant impact on the region. The redesigned visual identity captures the festival's rich history and cultural significance, making it a prominent event for food enthusiasts and cultural enthusiasts alike.