Rebranding concept

Festival visual identity redesign of "Norsk Rakfiskfestival" ‍ The festival was established in 1933, and is to this day a large arena for people to gather around Norwegian food culture. People from all over Norway and other nationalities come together to the small town of Fagernes, where Rakfisk has had an enormous historical impact for this part of the country. ‍ "Raking" is a very old method of conserving and store fish for a long duration of time. It has been particularly important in the inner fjords and mountainous areas of Southern Norway.