Rebranding concept

Redesign of Norsk Rakfiskfestival's visual identity. The festival was established in 1933, and is to this day a large arena for people to gather and learn about Norwegian food culture. People from all over Norway and other nationalities come together in the the small town of Fagernes, where Rakfisk has had an enormous historical impact for this part of the country.

"Raking" is a very old method of conserving and store fish for a long duration of time. It has been particularly important in the inner fjords and mountainous areas of Southern Norway.